Charlie Joslin

Google Now is becoming the heart of Android. It’s the future of Google and is what will make Android Wear and Google Glass wildly successful. Contextual information makes smartphones the most powerful tools we’ve created. 

Google’s integration of Now into Android makes it hard for me to switch to iOS. While Apple beats all the others at hardware and design, I think Google has more functional software. 

Expertise

While I’m guilty of having gone along with this till now, I’m starting to realize how insane it is that we have “industry experts” in the world of social media marketing. Mind you, it’s an industry that’s only been around for half a decade. There are countless blogs that promote “best practices” that are out of date in three months due to the constant change that is the tech world. 

If we all agree that social media is still a world of trial and error, how can we simultaneously have people who promote a blog post as gospel when people are doing fine, if not better, by not following that advice? 

There were how many blog posts in late 2013/early 2014 saying Google+ was the next big network for marketing….funny because it’ll probably be dead by the end of the year. What a difference a SVP stepping down makes. 

We preach “there are no rules in social”, but hey, here’s a list of 10 things you NEED TO DO on Facebook or you’re not succeeding. 3 things all social media ninjas (puke) must do.

One size fits all rarely ever fits. Figure out what you need to do to accomplish goals for clients and do that. Test things, say yes, say no, go big, go home, test again. There aren’t laws of social media like there are laws of physics. 

Every Company Needs A Defensive Coordinator

parislemon:

Megan McArdle on the tendency of companies, especially large ones, to choose not to hear dissenting opinions — or worse, to silence them:

Why did they try to shoot the messenger instead of listening to the message? One answer is that’s what organizations do—especially dysfunctional organizations. As a young IT consultant, I sat through more than one meeting where we, or someone, tried to stop a client from doing something obviously crazy. Usually, the result was that the client did something crazy, and that someone went looking for another job.

Doctor No, that grating in-house critic, can be your most valuable employee—if you can make yourself listen. That’s surprisingly hard to do. Organizations exist for the purpose of doing stuff. That’s what their staff is hired to do. The guy who says maybe we shouldn’t do that stuff—or the stuff we’re doing isn’t working—is not very popular. There’s a large body of literature on dissenters, and it mostly tells you what you already know if you’ve ever been to a project meeting: Nobody likes a Negative Nancy.

Which is too bad. I’ve argued before that every company should be forced to have such an employee — and ideally one who is very high-ranking.

McArdle goes on:

You don’t want to let the perennial Voice of Doom kill every project. But if you listen carefully to the Voice of Doom, you’ll find he’s giving you something extremely useful: a list of almost everything that can possibly go wrong with your plan. Think of the VOD as your defensive coordinator, identifying all the holes you need to plug, and backup plans you need to have in place, before you launch. Instead of ostracizing your Doctor Nos and asking them to kindly shut up, why not give them a designated role on the team, telling you what’s likely to go wrong, and then pointing out when it is?

Exactly. There is no downside to hearing the negative view. But there is potential upside. And there is plenty of downside in not hearing it.